Privacy Policy — How i77 Handles Your Data
i77 is committed to protecting the personal data of every player who uses this platform. This Privacy Policy explains in plain English exactly what data we collect, why we collect it, how we use and store it, and what rights you hold over your own information. Please read it carefully.
1 Introduction & Scope
This Privacy Policy applies to all personal data processed by i77 in connection with the online casino and sports betting services available at i77.lat. It covers data collected through the website, through account registration forms, through payment transactions, through customer support interactions, and through the technical systems that keep the platform running.
By creating an account on i77 or by continuing to use the platform after this Policy has been updated, you acknowledge that you have read and understood its contents. If you do not agree with any part of this Policy, you should discontinue use of the platform and contact [email protected] to request account closure.
i77 acts as the data controller for all personal information collected through the platform. We take that responsibility seriously. We do not sell your personal data to third-party advertisers. We do not share your data beyond what is strictly necessary to deliver the services described in this Policy and in our Terms & Conditions.
This Policy should be read alongside the i77 Terms & Conditions, which govern the overall relationship between you and the platform. Together, these two documents set out the full framework of your rights and obligations as a registered i77 player.
2 Data We Collect
i77 collects personal data through several distinct channels. The categories below describe every type of information we may hold about you as a registered player or platform visitor.
Data We Do Not Collect
i77 does not collect or store sensitive personal data such as religious beliefs, political opinions, racial or ethnic origin, health data, or biometric identifiers beyond what is strictly required for mandatory age and identity verification.
3 How We Use Your Data
i77 processes your personal data only for specific, documented purposes. We do not use your data for any purpose that is incompatible with the reasons for which it was collected. The primary purposes are as follows:
Account Management & Service Delivery
We use your identity and contact data to create and maintain your player account, to verify your eligibility to use the platform (including age verification for the 21+ requirement), to process deposits and withdrawals via your chosen payment method, and to provide customer support when you contact us. Without this processing, we cannot provide the core services of the i77 platform.
Fraud Prevention & Security
Technical and financial data is analysed on an ongoing basis to detect suspicious activity, prevent unauthorised account access, identify duplicate accounts, and flag potential money laundering or bonus abuse patterns. This processing is a legal and operational necessity for any online gambling platform operating at scale.
Responsible Gaming Compliance
Gaming activity data is used to monitor player behaviour against responsible gaming parameters. Where our systems detect patterns consistent with problem gambling — such as rapidly escalating bet sizes, frequent late-night sessions, or multiple failed self-exclusion reversal attempts — i77 may contact the player directly to offer support resources or to enforce protective limits. This processing is carried out in the interest of player welfare and is a core commitment of the i77 platform.
Legal & Regulatory Obligations
i77 may be required to retain certain transaction records, identity documents, and communication logs in order to comply with applicable anti-money laundering (AML) obligations and to respond to lawful requests from relevant authorities. Such data is retained only for the minimum period required and is accessed only by authorised personnel.
Platform Improvement
Aggregated and anonymised technical data (from which individual players cannot be identified) is used to analyse platform performance, identify technical errors, optimise page load times, and improve the overall user experience. Individual player data is not used for this purpose in an identifiable form.
Marketing Communications
Where you have explicitly opted in to receive promotional communications from i77, we may send you information about new games, seasonal promotions (such as Eid or Pohela Boishakh offers), and platform updates by email or in-app notification. You may withdraw this consent at any time by contacting [email protected] or by using the unsubscribe link in any marketing email.
4 Data Sharing & Third Parties
i77 does not sell, rent, or trade your personal data to any third party for commercial purposes. Data is shared only with the specific categories of partner listed below, and only to the extent necessary for the purpose stated.
- Payment Processors: bKash, Nagad, Rocket, Upay, and card network processors (Visa, Mastercard) receive the transaction data necessary to execute deposits and withdrawals. Each payment partner operates under its own data protection policy and is contractually required to handle your data securely.
- Game Providers: Third-party game studios such as Pragmatic Play, NetEnt, Microgaming, Play'n GO, Spribe, and Ezugi receive a session token and anonymous player identifier necessary to launch games and record bet outcomes. These providers do not receive your name, email address, or financial details.
- Identity Verification Services: Where automated KYC (Know Your Customer) checks are conducted, a specialist verification provider may process your identity document images to confirm authenticity. These providers are contractually bound to strict data minimisation and security requirements.
- Customer Support Infrastructure: Our support ticketing and live chat system provider may process the content of your communications with the i77 support team in order to deliver responses and maintain service records.
- Legal & Regulatory Authorities: i77 may disclose your data to law enforcement agencies or other competent authorities where required to do so by applicable law, court order, or other lawful process. We will only disclose the minimum data required to satisfy such a request.
🔒 No third-party advertising networks. i77 does not share your personal data with advertising networks, data brokers, social media platforms, or analytics companies that build individual advertising profiles. Any platform-level analytics we use operate on fully anonymised, aggregated data only.
5 Data Retention & Storage
i77 retains personal data only for as long as it is necessary for the purposes for which it was collected, or for as long as required by applicable legal or regulatory obligations. The following retention periods apply as a general guide:
| Data Category | Retention Period |
|---|---|
| Account & identity data | Duration of account plus 5 years after account closure |
| Transaction records | 5 years from the date of each transaction |
| KYC / verification documents | 5 years from account closure or last transaction |
| Gaming activity logs | 3 years from the date of each session |
| Support communications | 2 years from the date of the interaction |
| Technical / device logs | 90 days on a rolling basis |
| Self-exclusion records | Duration of exclusion plus 5 years after expiry |
When data reaches the end of its retention period, it is either securely deleted from our systems or irreversibly anonymised so that it can no longer be associated with any individual. Deletion requests from players are processed subject to i77's overriding legal retention obligations — we cannot delete data that we are required by law to retain.
Data Storage & Security
All personal data processed by i77 is stored on servers protected by 256-bit SSL/TLS encryption in transit and AES-256 encryption at rest. Access to personal data is restricted to authorised i77 personnel and contracted service providers who have a documented operational need. All staff with access to personal data are subject to confidentiality obligations. i77 conducts periodic internal reviews of access controls, security configurations, and data handling procedures to maintain the integrity of its data protection practices.
6 Your Privacy Rights
As a player and data subject, you hold the following rights in relation to the personal data that i77 holds about you. To exercise any of these rights, contact us in writing at [email protected] with the subject line "Privacy Rights Request". We will respond within 14 calendar days of receiving a valid request.
| Right | What It Means |
|---|---|
| Access | Request a copy of all personal data we hold about you, along with details of how it is being used |
| Rectification | Ask us to correct inaccurate or incomplete personal data without undue delay |
| Erasure | Request deletion of your personal data where it is no longer needed for the purpose for which it was collected, subject to legal retention requirements |
| Restriction | Ask us to pause processing of your data while a dispute over its accuracy or use is being resolved |
| Portability | Receive a copy of your personal data in a structured, machine-readable format (where technically feasible) |
| Objection | Object to processing carried out on the basis of our legitimate interests, including direct marketing |
| Withdraw Consent | Where processing is based on your consent (e.g., marketing emails), withdraw that consent at any time with immediate effect on future communications |
Please note that exercising some of these rights may affect your ability to continue using the i77 platform. For example, requesting erasure of your identity data will prevent us from maintaining your account, and requesting restriction of processing may delay transaction approvals while the restriction is in place.
7 Cookies & Tracking Technologies
i77 uses cookies and similar technologies to maintain session state, enhance platform performance, and collect anonymised usage analytics. A cookie is a small text file placed on your device when you visit a website. i77 uses the following categories of cookie:
- Strictly Necessary Cookies: Required for the platform to function. These include session authentication tokens, CSRF protection tokens, and user preference storage (e.g., language). These cookies cannot be disabled without breaking core platform functionality.
- Performance & Analytics Cookies: Collect anonymised data on how players navigate the platform — which pages are visited most, where errors occur, and how long sessions last. This data is used exclusively to improve platform performance. No individual player is identified in this data.
- Functional Cookies: Remember your preferences between sessions, such as your last selected payment method or your responsible gaming reminder settings.
i77 does not use third-party advertising cookies, retargeting pixels, or social media tracking scripts. You can manage or delete cookies through your browser settings at any time. Note that disabling strictly necessary cookies will prevent you from logging in or using core platform features.
📱 Mobile browsers: On Android and iOS, cookie management is accessible through the browser's Settings menu. Clearing cookies will log you out of your i77 session. Your account data and balance are stored server-side and are not affected by clearing browser cookies.
8 Policy Updates & Contact
i77 reviews this Privacy Policy at least once per calendar year and whenever significant changes to data processing practices occur. When material changes are made, a notice will be displayed prominently on the platform and registered players will be notified by email to their registered address at least 7 days before the updated Policy takes effect.
The version date shown at the top of this page indicates when the current Policy was last revised. Continued use of the i77 platform after the effective date of any revision constitutes acceptance of the updated terms. We encourage you to review this page periodically so you remain informed about how your data is being handled.
If you have any questions, concerns, or formal requests regarding this Privacy Policy or the way i77 processes your personal data, please contact our data team directly. All privacy-related correspondence should be sent to the email address below. We aim to respond within 14 calendar days for formal requests and within 2 business days for general enquiries.
Data Enquiries: Contact us at [email protected] with the subject line "Privacy Enquiry" or "Privacy Rights Request". We operate on Bangladesh Standard Time (BST, UTC+6) and aim to respond promptly to all data-related correspondence.
Our Privacy Commitments
Six principles that define how i77 approaches data protection across every part of the platform.
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